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Search Engine Optimisation (SEO)

With millions of people using search engines every day to locate a product or service, establishing a strong presence in the major search engines is vital for any modern business.

You may already have a website say for example selling pottery products but when you type in the phrase "pottery products" in Google you find that your website is on page 98 what chance have you got of someone clicking through to your site.....almost none. Most people rarely venture past page 2 of the search engine results so you can see why it is very important to rank highly.

What is Search Engine Optimisation

Search engine optimisation is the process of improving the volume and quality of traffic to a web site from search engines. Usually, the higher a site is displayed in the search results, or the higher it "ranks", the more potential clients will visit your website this in turn will lead to both increased exposure and revenue.

The skill of SEO is attaining a higher ranking in search engines and directories via changes to your site code to make it more relevant and therefore more search engine compatible.

Search Engine Optimisation Techniques

We offer a Free Website Diagnosis Service from this we can discuss what changes (if any) need to be made to make your website more search engine friendly.

Smidge Web Design use a number of techniques to achieve this:
  • Keyword Research - Keyword research is the foundation of good search engine optimisation. It is important that the keywords targeted are relevant to your type of business and the area that you serve.
  • Optimisation of your Title tag - Search engines assign a high ratio of importance to the title tag.
  • Optimisation of your Meta tags - Different search engines assign varying amounts of importance to meta tags but it's always good practice to insure these are written correctly and included in your website pages.
  • Link building programs - One of the best ways to increase your websites page rank is to acquire a number of inbound content related links from other websites.
  • Optimisation of your page content, heading tags & images using the "Alt" attribute.
 
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